Objective
For this project we were tasked to create our own clothing company, and to create branding for it.
Process
I started by looking up clothing brands and logos, and from there made pages of sketches. I narrowed it down to 3 for my roughs, 2 for my semi comps, and 1 for my final. I decided to go with a whimsical, flower based company that promotes environmentally friendly products. I then arranged my design elements onto each branding element, and sourced images for my mockups.
Medium/Tools Used
Created in Adobe Illustrator with the pen and pencil tools.