Objective
For this project we were tasked to design front, back, and cap labels for a company of our choosing.
Process
I started by looking at various beer bottles, and seeing what information was on them and the design on the packaging. I was most drawn to the bizarre and interesting designs, so I knew I wanted to be bold with this project. I started with many sketches, and then selected four for my roughs. I got peer feedback, revised a few elements, and began my semi comps. After this I finished the project completely, and mocked them up on actual bottles.
Medium/Tools Used
Created in Adobe Illustrator with the pen and pencil tools and effects.